Easier to Shareīy being obviously shorter, easier to remember, and more trustworthy, our GPlus vanity URL is also engineered to be more sharable than before. Can I really trust a garbled mess of numbers to lead me to where you say it will? Hyperbole aside, establishing trust on the internet is hard stuff. Without a vanity URL for Google plus, you would create a nasty case of cognitive dissonance to the user. Here’s how I see it: there’s irrefutable harmony in our new vanity URL – the call to action matches up with a beautifully honest URL. Which of these two would I have second thoughts about clicking on? This is common sense not commonly applied here. What’s more pleasing to the eye also builds more trust. This is the reason why URL shortening services like bit.ly and tinyurl are so popular. Plus (hah, get it?), it also looks a lot more pleasing to the eye. Have you ever recommended a website to someone but they were too lazy to Google it? Worse yet, have you ever found something cool on the web but can’t get the right keyword combination to have it show up on search engines? With an easy-to-remember web address, potential website visitors are less likely to give up before they even reach your website.
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